Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media
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چکیده
منابع مشابه
The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
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The influence of Electronic Word of Mouth (eWOM) on consumers` purchase intentions has been known for a long time. However, eWOM has gained a new dimension with the advent of social media. Before this new phenomenon, people were able to talk with anonymous people on the Internet. Social media enable people to talk with friends and acquaintances, on the Internet. This new way of eWOM might be mo...
متن کاملthe effect of news websites’ design quality on e- loyalty and electronic word of mouth (e-wom) (case study: allameh tabatabaee university, tehran)
news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...
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Marketing has been criticised from all spheres today since the real worth of all the marketing efforts can hardly be precisely determined. Today consumers are better informed and also misinformed at times due to the bombardment of various pieces of information through a new type of interactive media, i.e., social media (SM). In SM, communication is through dialogue channels wherein consumers pa...
متن کاملShopping and Word-of-Mouth Intentions on Social Media
Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platfo...
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ژورنال
عنوان ژورنال: Binus Business Review
سال: 2013
ISSN: 2476-9053,2087-1228
DOI: 10.21512/bbr.v4i2.1385